Branding & Website Proposal

Plymouth

X Toyota

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Our Proposal

The "Power the Journey" campaign will position Toyota as the ultimate choice for eco-conscious adventurers, highlighting their electric and hybrid SUVs' off-road capabilities. We’ll develop a cohesive brand strategy and digital and social media assets that blend Toyota’s legacy with its future.

This will also include  designing a campaign microsite and a landing page that captures Toyota’s commitment to sustainability and adventure. Our goal is to ensure that Toyota’s brand identity and website resonate with audiences who seek both environmental responsibility and unparalleled performance in every journey they take.

Timeline & Estimated Effort by Phase

Phase

Hours

Timeline

Cost

Deliverables

Phase

Brand Strategy

Hours

70 hrs*

Timeline

4 weeks

Cost

$14,000

Deliverables

  • Strategy session
  • Creative brief development
  • Audience segmentation (adventure and eco-conscious)
  • Campaign messaging
  • Visual concepts (urban & off-road settings)
  • Campaign guidelines

Phase

Social Media Assets

Hours

50 hrs*

Timeline

3 weeks

Cost

$10,000

Deliverables

  • Social media assets
  • Digital ad design
  • Video production (urban and off-road adventures)
  • Content creation (blog posts, infographics, off-roading guides)

Phase

Website Landing Page

Hours

80 hrs*

Timeline

5weeks

Cost

$16,000

Deliverables

  • Landing page wireframes
  • UX/UI design
  • Content creation (focused on campaign messaging)
  • Responsive development
  • SEO optimization
  • Analytics setup
  • Launch support
12 Weeks
200 Hours

$40,000*

*The design and development costs are approximate and will be finalized based on the specific features agreed upon during the design phase.

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About Plymouth

Our dedicated team of experts is passionate about driving your success by combining creativity, cutting-edge technology, and strategic insight. We collaborate to craft innovative solutions tailored to your unique business needs, ensuring that every project we undertake not only meets but exceeds your expectations.

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Our Leadership Team

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Sarah Johnson

Co-Owner & Designer

Sarah Johnson is the creative force behind Plymouth, bringing over a decade of experience in branding and digital design. As Co-Owner and Lead Designer, she blends her passion for aesthetics with strategic thinking to create visually compelling and user-centered designs.

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Emily Nguyen

Co-Owner & Project Manager

Emily Nguyen is the organizational backbone of Plymouth, combining her expertise in project management with a deep understanding of client needs. As Co-Owner and Project Manager, she ensures that every project runs smoothly from concept to completion.

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David Patel

Marketing Manager

David Patel leads Plymouth's marketing efforts, bringing a strategic approach to brand promotion and digital campaigns. As Marketing Manager, David is responsible for developing and executing marketing strategies that drive growth and visibility for both Plymouth and its clients.

The Way We Work

Our streamlined process ensures a seamless journey from strategy to execution, creating a powerful and cohesive brand presence.

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01.

Discovery & Strategy

We begin by understanding your brand's unique needs, goals, and market position. Through in-depth research and collaborative workshops, we develop a comprehensive brand strategy that serves as the foundation for all creative efforts.

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02.

Design & Development

Next, we translate the strategy into a compelling visual and verbal identity. Our team crafts unique logos, color palettes, and messaging, ensuring consistency across all touchpoints. We also design and develop websites, packaging, and marketing materials to bring your brand to life.

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03.

Execution & Optimization

Finally, we launch your brand with targeted digital marketing campaigns, social media strategies, and influencer partnerships. We continually monitor performance, gather feedback, and make data-driven adjustments to optimize results and ensure sustained brand growth.

Plymouth's innovative approach and vibrant storytelling brought the Nike Summer Love Campaign to life, creating an unforgettable connection with our audience and boosting our seasonal sales.

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Emily Wilson
Project Manager at Nike

Plymouth's digital marketing strategy has taken our online presence to new heights, driving significant traffic and boosting our sales.

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Daniel Foster
Owner of Delux Burger

Plymouth brought our brand's adventurous spirit to life with a compelling narrative and stunning visuals. The results have been phenomenal.

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Jessica Lopez
Marketing Director at Blundstone
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Let's Get Started

Your Approval Is Requested By

March 18, 2024

For a Start Date Of

April 1, 2024